모바일 왕국을 꿈꾸며!!! mobizen@mobizen.pe.kr

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ME에서 이번에 모바일 컨텐츠 산업에서 중요한 인물 50명을 발표하였다. 발표된 인물은 아래와 같다.(알파벳순)

Ray Anderson
CEO, Bango

Bango is still innovating in and around the off-portal space, driving small companies into m-commerce with Bango Start and providing mobile advertisers with valuable metrics via Bango Analytics.

Marco Argenti
Just appointed VP of Media at Nokia (previously MD, Dada.net)

Dada was building mobile communities before most others thought about it. It’s now merging social media with music, and has an interesting partnership with Sony BMG. Argenti is also the MEF's global vice-chair.

Greg Ballard
CEO, Glu Mobile

Glu is one of the big three games companies still standing. Ballard and team have had a tough time on the public markets, but Glu commands enough deck space to be a force in the business.

Jim Beddows
Head of content and application partnerships, Microsoft

Microsoft is slowly gathering OS market share – at least in the US. Beddows has a formidable track record with Disney, Bandai Networks and 20th Century Fox. He currently serves as MEF Americas chair too.

Salil Bharava
CEO, Jump Games

With the backing of the giant Reliance corporation, India’s Jump Games was able to pull off a massive deal with Man Utd, and is now opening offices across the world. It’s also on the acquisitions trail – and there are bargains to be had.

Martin Blomkvist
Head of content acquisition and management, Sony Ericsson

Not a great year for Sony Ericsson as a whole, but big things are happening at the content unit. The PlayNow music store has started selling DRM-free tracks and is working with Omnifone on flat-rate music subscription. Blomkvist should be busy through 2009.

Mark Bookman
CEO, MCN

After good results in Japan with the major operators, MCN is now taking its ‘federated search’ concept into global markets. The novel approach, which aggregates results from various search engines, is now being expanded across Asia Pac, Scandinavia, the US and Turkey. MCN also offers an ‘Allwords’ ad bidding system.

Russell Buckley
VP of alliances, AdMob

The public face of AdMob, which serves four billion ads a month across indie WAP sites. He’s moving to a global ambassadorial role soon, which ties in nicely with his work as chair of MMA Global.

Andrew Bud
Executive chairman, Mblox

Bud saw the potential of premium SMS as a billing medium before most – and is now pioneering WAP billing and driving into the US. Recently elected chair of the MEF.

Rio Caraeff,
EVP, UMG eLabs

Universal is the world’s biggest music company, and was first to commit to Nokia’s game changing Comes With Music idea. Caraeff has been at the top of the mobile team since the beginning.

Stanislas Chesnais
CEO, Netsize

Netsize remains a major influence in mobile payments and marketing services – especially in mainland Europe. It is now directly connected to 80 operators in the continent. Its Netsize Guide is an industry bible.

Ron Czerny
CEO, PlayPhone

Czerny has built PlayPhone into a major force in US D2C, and is now one of the most powerful players in the B2B space, thanks to deals with Wal-mart and many others. Now expanding into Europe with Pitch.

Tom Daly
Group manager, strategy and planning, The Coca-Cola Company

One of the brands most committed to supporting mobile through banners, marketing and even advergames. Daly was recently made vice-chair of the MMA.

Javier Pérez Dolset
CEO, Zed

Zed has always done things differently – developing products almost entirely in-house, and moving into community services ahead of most others. It should turn over around $850 million this calendar year, and has a huge credit line with which to keep expanding.

Jay Emmet
General manager, OpenMarket

Amdocs claims to reach 98 per cent of US mobile subscribers, and runs the OpenMarket mobile commerce platform. Emmet joined in August from mBlox.

Venetia Espinoza
Group manager, mobile applications and partner programs, T-Mobile USA

T-Mobile may be the smallest of the major US operators, but Espinoza’s plan to move its portal towards an ‘open’ App Store model could have huge ramifications.

Andrew Gilbert
President, Qualcomm Internet Services

Gilbert moved from a European role to become the figurehead for Qualcomm’s internet services unit and propel the company’s ongoing drive into widgets, mobile TV and content distribution.
 
Gerard Grech
Director of strategy/biz dev, content division, France Telecom

Grech is responsible for a huge range of products and services – especially with France Telecom committed to a triple play strategy. He also chairs MEF EMEA.

Michel Guillemot
CEO, Gameloft

Gameloft has emerged from the consolidation in the games sector to share the top spot with EA. It’s achieved this via a vast distribution and developer resource.

Tim Harrison
Director of marketing, EA Mobile

Fabuously well-connected in mobile gaming, which is hardly surprising since Harrison went from the juggernaut that is Vodafone to the EA behemoth.

Thomas Hesse
President of global digital business, Sony BMG

Another towering figure in digital music, Hesse has presided over intriguing moves such as the JV with Italy’s D2C specialist Dada and the decision to join Nokia’s Comes With Music project.

Barry Houlihan
MD, Mobile Interactive Group

MIG keeps on growing, and is now a serious player in content, participation TV, mobile advertising and even ‘experiential’. Especially well connected with broadcasters, for whom it has all kinds of ideas in development.

Steve Jobs
CEO, Apple

Jobs claims Apple is the world’s third biggest vendor, with 13 million iPhone sales to date. What’s incontestable is the effect the device has had on UI and content retailing.

Sean Kane
Global head of mobile, Bebo

Third behind Facebook and MySpace, but with 45 million youthful users, Bebo is still a big player. It already has numerous carrier deals.

Jay Kim
EVP of APAC, WiderThan

WiderThan created the ringback tone and the successful music rental service Mel-on. Kim has overall control of WiderThan’s music strategy, and has served as a board member of MEF Asia.

Pieter Knook
Director of internet services, Vodafone

Knook was a big money transfer from Microsoft, hired by Voda to design a new services strategy. It’s been a bit quiet since then, but ME understands that Knook is masterminding an audacious new direction for the giant operator.

Marcus Ladwig
COO, Peperonity

Germany’s Peperoni has been beavering away at mobile social networking for years. Its Peperonity network has approximately ten million unique users and half a billion page impressions per month.

KF Lai
CEO, BuzzCity

BuzzCity’s myGamma social network service reaches 2.7 million users in 70 countries. Lai has used this as a base upon which to build an off deck ad network, and served 1.7 billion paid impressions in July 2008 alone.

Mitch Lazar
MD of connected life, Yahoo! Europe

Yahoo! has stolen quite a bit of business from the pureplay mobile search companies with its Go and OneSearch suite of services.It has also become a force in advertising. Lazar is a Yahoo! veteran with a big new job.

Rob Lewis
CEO, Omnifone

Had the vision to see the potential of subscription music for mobile through a rich media app. More importantly, he had the drive to make it happen. Now MusicStation is established with Vodafone and is going to LG and Sony Ericsson too.

Emma Lloyd

Head of mobile, Sky

Sky has a formidable presence on operator decks, and has put marketing oomph behind products like 24-7 Football. Lloyd can expect a more rewarding time at Sky than she had at the doomed BT Movio.

Brandon Lucas
Senior director of mobile business development, MySpace

The sheer brand power of MySpace has made it the world’s most popular mobile destination after Google. Lucas’s decisions could have a dramatic effect on the whole biz.

Jay McClary
Director, mobile search and advertising, AOL

The US has, probably unsurprisingly, taken to mobile advertising. McClary has quite a role to play, as AOL owns Third Screen Media (possibly biggest mobile banner ad agency in the US).

Rich Miner
Group manager, mobile platforms, Google
 
Originally part of the Danger handset team, which pitched the idea of mobile to Google over two years ago. Now leading the unit behind the G1 Android phone, which has just launched with T-Mobile.

Alistair Mitchell
VP, multimedia integration, RIM

The handsets are getting sexier and there’s a new app store coming in March. Mitchell will use his experience as founder of digital music firm Puretracks to define a media direction for Blackberry.

Mauro Montonaro
CEO, Fox Mobile

After a messy two years since Jamba was bought by News Corp, all eyes are on Montonaro after he was appointed to lead the newly merged Jamba/Fox entity last month.

Tero Ojanperä
EVP, entertainment and communities, Nokia

Ojanperä is the public face of Nokia in the entertainment and social media spaces. He’s made a lot of presentations in the last 18 months, and in 2009 he’ll start to find out whether they were all worth it.

Tony Pearce
CEO, Player X

Under Pearce, the veteran games distributor has stealthily moved into video and also store management. It now runs games retailing for O2 with its 100% portal concept. Opened a testing lab in India too.

Mauro del Rio
Chairman, Buongiorno

Buongiorno’s excellent recent results vindicated its decision to buy iTouch, move into marketing by acquiring Flytxt and invest in ‘mobile 2.0’ services such as Blinko and Bing. The company also has thriving B2B content outsourcing operation with networks worldwide.

Neeraj Roy
CEO, Hungama

Roy has an incontestable claim to be India’s premier mobile content ambassador. Hungama’s impeccable Bollywood connections make it the country’s foremost CP. It also has a flourishing marketing unit. Roy has just been appointed the new chair of MEF Asia.

Gautam Sabharwal
Director, Tanla Mobile

Under Sabharwal, Tanla Mobile began as a billing provider little known outside of India. But it can now offer its customers an array of payment and content services in Europe and North America.

Ralph Simon
Chairman Emeritus, MEF Americas

Still roving the world and getting inordinately excited about interesting new content ideas. Simon received ME’s ‘outstanding achievement’ award in 2007 – and quite right too. He’s the industry’s man in Hollywood, Silicon Valley and even Capitol Hill.

Vince Staybl
CEO, Gofresh

Staybl has thrown down the gauntlet to the web-based social networks with his pureplay service itsmy.com. Constant service innovation has gathered four million users. The next phase is an internal ad market.

Jed Stremel
Director of mobile, Facebook

Incredible year for Facebook. In mobile, the firm claims about ten million active users every month, with numbers doubling every six months. Its apps are increasingly being embedded by operators and handset vendors.

Anssi Vanjoki
Executive VP and general manager of multimedia, Nokia

ME’s ‘outstanding contribution’ award winner in 2008 has masterminded Nokia’s move into content services with Ovi, Nokia Music Store, Nokia Maps and N-Gage. He was also behind the very successful Nseries device range, although he failed to convince the trade to call them ‘multimedia computers’. Got quite a year ahead.

Jon von Tetzchner
CEO, Opera Software

Tetzchner and his colleague Geir Ivarsøy conceived Opera when they worked for Telenor Research in 1995. The made-for-mobile browser Opera Mini now has 21 million enthusiastic users worldwide.

Are Traasdahl
CEO, Thumbplay

Norwegian Traasdahl ensured Thumbplay was first into the embryonic US D2C market when it launched in 2005. Thumbplay now has deals with all major labels and s well-established among the US’s top off-portal players.

Lee Williams
Executive director, Symbian Foundation

The second life of Symbian, as an open source organisation, will be led by Williams, who switched from a similar role at Nokia Series 60 in October.

Midori Yuasa
President, Capcom Mobile

Yuasa was appointed in 2005 to head up Capcom’s mobile and interactive division. But her workload escalated when she was tasked to lead a fresh drive into Europe earlier this year.

Yingbo Zhu
VP, China Mobile

Everyone wants to cosy up to China Mobile, with its continent-sized user base. It’s not easy, and the operator remains quite inscrutable. Zhu is its representative in overseas markets.

대부분이 북미나 유럽쪽 CEO인데, WiderThan(왜 와이더댄이라고 소개되었는지 모르겠다. '리얼네트웍스 아시아 퍼시픽'으로 해야 하는게 아닌가?)의 'Jay Kim'이란 분이 당당이 포함되어 있다. 통화연결음(컬러링)과 멜론에서의 업적이 좋은 평가를 받은 듯 하다. 개인적으로 아는 분은 아니지만 축하드린다. 인물들이 소속된 회사를 보면, 어떠한 회사들이 모바일 컨텐츠 시장을 주도하는지 알 수 있을 것이다.

2008/12/04 11:26 2008/12/04 11:26
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짐 싸고 문 닫는 모바일 CP 줄잇는다.

전자신문 11월 27일자에 위 기사가 실렸다. 해당 기사는 각 사업자들이 내놓은 자료를 '한국통신사업자 연합회'에서 취합해서 내놓은 자료를 기반으로 작성된 것이다. 해당 자료를 한눈에 보이도록 재구성을 해보았다.

아래는 2004년도부터 2007년도까지의 모바일 CP의 매출 추이와 업체 추이를 정리를 해 본 것이다. 다행히도 모바일 CP의 매출은 오르고 있지만, 업체의 수는 심각할 정도로 떨어지고 있다. 산술적으로만 본다면 모바일 CP들이 한차레 물갈이가 되고, CP당 매출은 올라간 것으로 생각할 수 있다. 하지만, 현실은 상위업체들의 상황은 나아졌을 수 있지만 중위업체나 하위업체는 너무나 힘든 시기를 보내고 있다. 더 정확히 이야기 하자면 국내 모바일 CP는 상위업체 몇개가 매출을 독점하고 있고, 중위업체는 없다고 보는 것이 맞다.

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그렇다면 몇년전부터 떠들었던 망개방에 관련된 CP들은 어떠한 상황일까? WINC, 오픈아이, 오픈넷 등으로 본격적인 망개방 시대가 열리는가 했지만, 실상은 전혀 그렇지 않다. 아래는 망개방 모바일 CP의 매출 추이와 망개방 CP 수 추이를 재구성해 본 것이다. 이통사의 눈치를 보지 않고 할 수 있다는 생각에 대형 업체들이나 니치마켓을 노리며 일반 모바일 CP보다 훨씬 많은 수의 CP가 모여있지만 매출은 턱없이 작은 규모이다. 그마저도 2008년도 상반기 자료를 기준으로 하면 2007년에 비해 하락하는 추세이다.

실제로 망개방 관련 업무를 진행한 적이 있는데, 이통사의 비협조와 솔루션 사업자의 무책임으로 인해 사업 추진이 불가능한 것을 경험했다. 모바일쪽에 경험이 많은 편인데도 이정도이니, 소형 웹 사이트나 전문 컨텐츠 개발 업체들이 망개방 밖에서 뭔가를 이루어낸다는 것은 현실적으로 불가능해 보인다. 물론 망개방 모바일 CP들의 상당수가 직접적인 매출을 기대하거나, 그 안에서 유료 컨텐츠를 기대하지 않아도 되는 기업들이기 때문에 이런 매출액이 의미가 없을 수는 있지만, 초반의 야심찬 모바일 포탈들이 성인 화보집으로 전략해버리는 것을 보고 있노라면 국내 모바일 산업의 현재에 분통이 터질 수 밖에 없다.

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그럼에도 불구하고 어렵다는 이통사들의 매출액은 규모 자체가 다르다. 다양한 산업구조가 복합되어 있는 이통사이니 만큼 전체 매출규모로 비교를 한다는 것은 안되지만 '2008년 3분기, 국내 이통사의 성적표 분석'에서 소개했던 분기 무선인터넷 매출 총액(9,350억원)만 봐도 모바일 CP의 1년 매출이 이통사들의 분기 매출의 절반 수준이라는 것을 알 수 있다. 이통사들의 무선인터넷 매출이 대부분 SMS에서 나온다는 것을 감안하더라도 CP의 매출이 너무 작다.

과연 이러한 어려운 국내 상황이 우리 CP들의 문제인가? 아이폰의 화려한 UI과 어플리케이션에 비해서 우리의 기술력이 크게 떨어지는 것인가? 아래는 '글로벌모바일비전' 행사에 참석한 74명의 해외 모바일 전문 바이어를 대상으로 해서 한국 이동통신 기술에 대해 평가를 받은 자료이다. KORTA의 발표 자료를 재구성해보았다.

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얼핏봐도 96%이상의 바이어들이 국내 모바일 기술에 대해서 호평을 한 것을 알 수있다. 그렇다면 모바일 선진국이라고 불리는 일본, 또는 중국과의 비교는 어떠할까? 항목에 따라 약간의 편차가 있지만 일본과 비교해서 크게 떨어지지 않는다는 것을 알 수가 있다.

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이러한 너무나 현실적인 내용은 어쩌면 잔인하기까지 하다. 간과해서 안될 점은 지금의 어려움을 모두 남탓으로 돌릴 수는 없다는 것이다. 빠른 기술과 패러다임의 변화 안에서 과거의 방식만을 고집하는 모바일 CP들이 너무나 많다. WIPI 폐지 이슈에 준비하거나 신규 플랫폼이나 에코시스템 구성에 대해 관심을 가지고 투자하는 기존 모바일 CP는 거의 없다. 그 흔한 컨퍼런스에도 거의 오지 않는다. 현실에 투정을 부리는 것보다는 변화에 대응하는 모습과 함께 재도약하는 무선 업체들이 되기를 바란다.
2008/12/04 08:21 2008/12/04 08:21
임준섭

잘 읽고 갑니다.
모비즌님, 저 도표들은 엑셀로 만드신 것인지요? :)
깔끔해서 보기 좋네요

mobizen

네. 엑셀과 파워포인트, 포토샵의 결과물입니다. 다양한 시도를 해보았는데 이쁘지는 않아도 이렇게 한게 가독성이 가장 좋더군요~ ^^

떵꺼리

이번 연말을 기점으로 문을 닫는 CP들과 구조조정을 하는 CP들이 더 많을 것으로 생각됩니다.
여러가지 아이템들을 시도해보고 싶지만
당장 매출을 올리는 현재 사업에 집중해야하는 시기라 그저 마음만 콩밭에 가있습니다. ;)

mobizen

조금 암울하죠... 모든 CP들이 다 비슷한 처지라 생각됩니다.

Karin

돈좀 되는 사업아이템은 전부 이통사가 먹어버리거나 MCP 껴놓고 MCP 들이 많이들 챙겨먹지 않습니까?... 그러면서 CP들이 하는 것들은 조금만 문제된다 싶으면 소비자 클레임 있다고 다 제한 걸어버리구요..

소비자 클레임.. 지금 데이터통신비용보다 소비자 클레임 많이 먹는게 있을까요?

mobizen

절대 공감합니다.

한가지만 첨언하자면 그러한 상황이 1년전이나, 3년전이나, 5년전이나 똑같다는거죠. 결국 CP입장에서는 변하지 않는 환경으로 인식해야 할 것 같습니다. 변하지 않는 환경에다가 푸념을 하는 것보단 새로운 환경을 구축하는데에 스스로 나서야 살아남을 수 있을 것입니다.

말로 하니 쉽군요..... 행동하기란 어렵죠. 우울하네요.

oojoo

위기는 곧 기회인데.. 이참에 망한 CP의 인사이트있는 친구들이 멋진 모바일 서비스를 시작할 수 있는 계기가 될 수 있을까요? 그러려면 적어도 1년 정도 견딜 수 있는 인내가 필요한데, 그러기엔 시장이 너무 추워서.. -.-

mobizen

기존의 모바일 CP들의 생존방식은 현재의 소규모 스튜디오 방식을 벗어나서 좀더 몸집을 불리고 당장의 매출 기반의 사업보다는 새로운 환경이 투자해야 하는데... 그럴만한 업체들이 있을지는 저도 의문이네요. 시장이 정말 춥네요. ^^